IN 1985, JAY JACKSON, HIS WIFE JEAN AND HIS SON JAY II, BEGAN CONSIDERING THE ADVANTAGES AND DISADVANAGES OF ENTERING THE CONCERT MERCHADISING BUSINESS. AFTER A LOT OF THINKING, RESEARCHING, PLANNING AND PRAYING, IT SEEMED THAT THE ADVANTAGES OUT WEIGHED THE DISAVANTAGES AND SCREEN PLAY, INC., BECAME A REALITY IN 1986.

BY THIS TIME IN HIS LIFE, JAY HAD BEEN INVOLVED IN AN ASSORTMENT OF BUSINESSES, MOST OF WHICH WERE CONNECTED IN SOME WAY TO THE MUSIC BUSINESS. JAY WORKED FOR A COMPANY OWNED BY CONWAY TWITTY THAT PRODUCED CONCERT AND FAN CLUB MERCHANDISE AND AT THAT TIME, JEAN WORKED IN A BANK AND JAY II WAS STILL IN SCHOOL. HE HAD, HOWEVER, BEEN ON THE ROAD SELLING TEE SHIRTS AT NASCAR RACES, SO THEY WERE FAMILIAR WITH, AND LIKED, THE MERCHANDISING BUSINESS.

THEY OPENED SCREEN PLAY WITH TWO MANUAL PRINTING PRESSES WITH A PRODUCTION CAPABILITY OF ABOUT 500 SHIRTS PER DAY. TODAY, THEY OPERATE FOUR AUTOMATIC PRESSES THAT CAN PRODUCE ABOUT 15,000 PER DAY.

SCREEN PLAY OFFERS ITS PRODUCTS AND SERVICES TO EVERYONE, BUT THEY ARE KNOWN AS ONE OF THE PREMIER PROVIDERS OF MERCHANDISE TO THE ENTERTAINMENT INDUSTRY, WITH A LIST OF CLIENTS THAT LOOKS LIKE A “WHO’S WHO” OF THE ENTERTAINMENT BUSINESS.

IN ADDITION TO THE WEARABLES, THEY ALSO OFFER ITEMS LIKE KEY TAGS, LICENSES PLATES, MAGNETS, MUGS, CAN KOOZIES AND THOUSANDS OF OTHR LOGO OR LIKENESS BEARING ITEMS.

WHEN SCREEN PLAY WAS FORMED, THE JACKSON’S ESTABLISHED A BUSINESS PLAN THEY THOUGHT WOULD GUIDE THEM THROUGH THE STORMY WATERS OF BEGINNING A NEW BUSINESS, AND THEY STILL OPERATE WITH THAT SAME PLAN TODAY. IT CONSISTS OF ONE LINE THAT SIMPLY SAYS, “TREAT EVERYONE AS YOU WOULD LIKE TO BE TREATED”.

CONTACT SCREEN PLAY, AND YOUR “SEARCH FOR MERCH” WILL BE OVER!